The Business of Fitness

New Season

About this Podcast

Bringing sport + business together for women who want to live their passion in the fitness industry

The Business of Fitness Podcast is a weekly podcast where we explore all things athletic industry-related through the lens of the women who are kicking ass in their professions. Longtime sports journalist and podcaster Molly Hurford isn’t just looking for motivation and inspiration—though there’s plenty of that, too. But we’re focusing on tangible tips and advice to help women make moves in their career while still leaving space for a marathon PR.

Latest Podcast

February 1, 2024
Saying Goodbye and the top 10 tips I learned from our guests

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January 18, 2024
How to Create a Space in a Niche Market with Tina Singh of Bold Helmets

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January 4, 2024
How to Get (or Create) Your Dream Job with Ali Carr + Jenna Celmer of Basecamp Outdoor

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All Episodes

December 21, 2023
A new way to think about goal setting for your business in 2024
December 7, 2023
Martha Y Diaz of Itacate on How to Start a Product-Based Business from Scratch
November 23, 2023
Catching up with Feisty’s Sara Gross about how to go viral, e-courses + the upcoming Feisty Business Accelerator
November 9, 2023
Navigating Startup Life with ToughCuties’ Brittany Coleman
October 26, 2023
Making Your Biz Environmentally Friendly with Nicole Loher
October 12, 2023
Author Mackenzie Myatt on Creating Content + Getting Published
September 28, 2023
The Q4 Check In: How Can You End 2023 on a High Note?
September 14, 2023
Starting a Product-Based Business with Gloria Hwang of Thousand Helmets
August 31, 2023
Carina Hamel of Bivo on Finding White Space in Crowded Markets
August 17, 2023
Should You Self-Publish + How to Work with a Publisher with Elly Blue of Microcosm Publishing
August 3, 2023
Tiffani Ricci and Kendra Miller on Starting a Business… With a Friend!
July 20, 2023
Keeping a Women’s Cycling Team Running Since 2005 with Nicola Cranmer
July 6, 2023
Talking Tour de France Femmes avec Zwift with Kate Veronneau
June 22, 2023
So you want to start a business… with Molly Hurford
June 8, 2023
Should You Create an E-Course with Sara Gross
May 25, 2023
Kelli Samuelson on LA Sweat, Creativity and Marketing Strategies
May 18, 2023
Founding a non-profit—what Theresa Roden learned from starting I-Tri
May 11, 2023
Raising Venture Capital + Launching in the Fit Tech Space as a Woman with Meridith Cass
May 4, 2023
Working with Adaptive Athletes and How Foundations Really Work with Edie Perkins
April 27, 2023
The first steps to starting a new business in the fitness space with Pat Spencer of Getting Your Mind in Gear
April 20, 2023
Cultivating a kickass team of women + changing the face of cycling with Cassondra Spring of Liv
April 13, 2023
Kate Arsenault on Founding rnnr + Running a Product-Based Biz
April 6, 2023
Making Value and Mission-Driven Products with Shannon O’Grady of Gnarly Nutrition
March 30, 2023
Ashley Rankin – Founder/Owner/Designer at SHREDLY – Building a “Bigger than Life” Brand
March 23, 2023
Linda Biggs – Creating an Authentic Brand Experience
March 16, 2023
Anne Guzman – Podcasting as a Solopreneur
March 9, 2023
Strategies for a Successful PR and Marketing Campaign with Janette Sherman
March 2, 2023
Become a One-Woman Marketing Machine with Alison Tetrick
February 24, 2023
What is the Future of the Fitness Industry? Live with Sara Gross at the 2023 USAT Endurance Exchange
February 16, 2023
How to Know Your Personal Market Value and Advocate for More Money with Nita Singh Kaushal
February 9, 2023
Taking the Fear out of Your Business Finances with Brenda Smith
February 2, 2023
Jaime Bell of Contracts Market – Legal Contracts Don’t Have to Be Complicated
January 26, 2023
Jen Audia of Liv Cycling – Capturing and Building Community Around Your Brand
January 19, 2023
Ashleigh Moolman Pasio – From Project Engineer, to Professional Cyclist and Passionate Entrepreneur
January 12, 2023
Getting a Notion on Notion with Ellen Pennock
January 5, 2023
REBROADCAST – Why Fitness Companies Need Women’s Strategy with Kate Veronneau
December 29, 2022
REBROADCAST – Create Compelling Content with Rachel Pageau
December 22, 2022
Calling Your Shots for 2023 with Molly Hurford
December 15, 2022
Ask For What You’re Worth as a Solopreneur with Dr. Shaunna Payne Gold
December 8, 2022
Build a Small Coaching Business to Get Big Results with Karin Rozell
December 1, 2022
Creating Your Own Space and Community with Tessa McLoughlin, Founder of KWENCH
November 24, 2022
Build Your Story, Build Your Brand, and Build Your Customers with Kathryn Taylor
November 17, 2022
How to Overcome the Negative Voice in Your Head + Move Past Imposter Syndrome
November 10, 2022
Create Compelling Content with Rachel Pageau
November 4, 2022
The Business of Fitness – Molly Hurford on Becoming a “Jill of all Trades”
November 3, 2022
The Business of Fitness – Molly Hurford on Becoming a “Jill of all Trades” (Episode 34 ) – The Feisty Women’s Performance Podcast
October 27, 2022
The Business of Fitness – Managing a Chaotic Life on the Road with Liz Walker, Liv Racing Team Manager (Episode 33) – The Feisty Women’s Performance Podcast
October 20, 2022
Business of Fitness – Doing it HER Way – Entrepreneurship with Angella Goran (Episode 32) – The Feisty Women’s Performance Podcast
October 13, 2022
Business of Fitness – Writing and Editing in The Fitness Industry with Rosael Torres Davis (Episode 31) – The Feisty Women’s Performance Podcast
October 6, 2022
The Business of Fitness – Build Your Story, Build Your Brand, Build Your Customers with Kathryn Taylor (Episode 30) – The Feisty Women’s Performance Podcast
September 29, 2022
The Business of Fitness – Advocacy Work Isn’t Free with Molly Cameron (Episode 29) – The Feisty Women’s Performance Podcast
September 22, 2022
The Business of Fitness – Have the Courage to Believe You and Your Business Are Worth It with Sonya Looney – The Feisty Women’s Performance Podcast
September 15, 2022
The Business of Fitness – Running a Yoga Studio IRL and On-Line with Sue Amato – The Feisty Women’s Performance Podcast
September 8, 2022
The Business of Fitness – Should You Write a Book? with Selene Yeager – The Feisty Women’s Performance Podcast
September 1, 2022
The Business of Fitness – Why Fitness Companies Need Women’s Strategy with Kate Veronneau – The Feisty Women’s Performance Podcast
August 25, 2022
The Business of Fitness with Molly Hurford – The Role of Podcasting – The Feisty Women’s Performance Podcast

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