July 5, 2022

98: #WatchtheFemmes with Kate Veronneau (Episode 98)

In this Episode

History is being made this month, as Zwift sponsors the biggest race in women’s cycling history. For the first time EVER, ASO will be organizing The Tour de France Femmes as a financially sustainable event, with the same classifications as the men’s race. This week, Kathryn and Kristi talk to Kate Veronneau – the woman leading the charge for Zwift, the race’s main sponsor.

A Kate explains, Zwift is the perfect company to support this event as it is “a little disruptive and a little game-change-y” – which is exactly what this race needs! With many years of failed women’s Tour de France races, Zwift has supported the evolution of this year’s race in a responsible way. Kate gives us a crash course on what the Tour de France Femmes is, the different stages, as well as the historical significance of a race of this size for women. Grab your friends, and your popcorn, and watch this race starting July 24th!

Learn more about the race: www.zwift.com/watchthefemmes www.letourfemmes.fr/fr

Follow Kate on Instagram @kateveronneau

Follow the race on Instagram @letourfemmes

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