Cultivating a kickass team of women + changing the face of cycling with Cassondra Spring of Liv

In this Episode

Cassondra Spring is Liv’s global marketing manager, so she spends her time working on dozens of different projects throughout each season. In this episode, we talk about cultivating a team of women that inspire one another and lead with their strengths (and switching over to a task management system like Monday without throwing your computer out the window). We also talk about Liv’s investment in the Tour de France Femmes, why it matters, and how important it is to keep elevating women’s cycling. We also talk about marketing at a bike company, where speaking to beginners and inspiring them is as important as being part of the pro racing scene—and how that balance plays out on social media.

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