What Does Triathlon’s Future Look Like? With USAT CEO Vic Brumfield

In this Episode

Katie, Joanne, and Kelly are back with your front row seat to triathlon — diving into an exciting weekend of global racing, spotlighting Lucy Charles-Barclay’s Ironman Lanzarote win, Jeanne Lehair’s victory on a rainy WTCS Yokohama course, and Slovakian Nikola Korbova making history by becoming the first woman to win an Xtri overall!

We then get their views on the growth of the sport and how the U.S. can prepare to take advantage of LA2028 —with Katie Zaferes’ inside look at what it was like after medaling in an Olympics.

USA Triathlon CEO Vic Brumfield joins the show in the second half to share her vision for the sport’s future and what USAT’s strategic plans are to grow triathlon in the U.S., with a “day in the life” look at her complex role—from grassroots racing to bold moves in marketing, community engagement, support for race directors, and even comments she hears from people at races across the country.

Catch all the action, inspiration, and expert takes on where triathlon is headed—and how you can be part of the movement.

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