According to Kate Veronneau, the energy during the Tour de France Femmes Avec Zwift was “overwhelming and palpable”. People lined the streets of France to cheer on the women’s peloton racing for the first time in 38 years. This week, Haley and Alyssa welcome Kate Veronneau to discuss all things Tour de France Femmes, and all things Zwift.
Kate is the Director of Women’s Strategy at Zwift, and was one of the leading “brains” behind this year’s women’s peloton. The trio discusses the viewership of the race, and what this means for the future of women’s cycling. Further, they unravel what it took to make this race happen, and how they are hoping to change the race over the next 3 years of Zwifts sponsorship.
Follow Kate on Instagram @kateveronneau
And join the Zwift Women’s Only group at: https://www.facebook.com/groups/1519227565066389/
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