Jen Audia of Liv Cycling – Capturing and Building Community Around Your Brand

In this Episode

Liv Cycling is one of those companies that we have all seen grow over the years. From pastel “girly” colored Giant bikes, to now – high-quality bicycles designed specifically for women (and they are mostly all black). This week, we wanted to talk to the woman in charge of analog bike product marketing for Liv Cycling – Jen Audia. Jen shares what she does for the company, and more importantly, how she got this coveted position.

Talking about what it means to be a company specifically working to provide a product to women, the duo discusses this impact on the cycling community. Further, of course, Molly asks about Jen’s organizational tools.

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