Founder & Chief Executive Officer
Our founder and CEO Sara Gross believes that through storytelling, education and community building we can shift the dial to a more inclusive culture for female athletes and active women and girls. After defending her PhD in Women’s History in 2008, Sara competed as a professional Triathlete for thirteen years and won two Ironman titles along the way. The most feisty thing Sara has ever done is start a media company with no clue how to actually do that. Bootstrapping and getting the best out of people are her superpowers.