Watch the Women – Live from Kona – Episode 3 with Vic Brumfield, CEO USA Triathon

In this Episode

On Day 3 of our Live Watch the Women broadcasts from Kona, Sara and Kelly welcome USAT CEO, Victoria Brumfield to the podcast to discuss the many opportunities this World Championship awards to women and increasing numbers in the sport at large.

“By creating opportunity, you create demand,” says Brumfield, and having over 2000 women race on the Big Island elevates triathlon because it creates more pathways to racing on bigger stages. In addition, it gives female businesses better opportunities to talk directly to their consumers and create more intimate communication.

Today, IRONMAN CEO, Andrew Messick, also shares why they made the decision to split the World Championships into two days and how the sport is rebounding from the pandemic.

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Special Thanks to our Watch the Women Sponsors:

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