State of Sponsorship – Stacy Perlis & Arielle Knutson (S8E4)

In this Episode

First, Alyssa and Haley chat with Arielle Knutson, Director of Marketing at NUUN, about their approach and philosophy behind sponsorship. Arielle tackles the pros vs. age groupers debate, compares podium performance vs. social media following, and gives tips on how to market yourself to sponsors. Then, Stacy Perlis, Director of Finance at Wahoo, joins us to talk about their strategy on choosing who to sponsor, tips on how to reach out to brands and engage on social media, and what pro contracts actually look like.

Plus, Haley probes Alyssa for the big BUTS race report and our hosts answer a mailbag question about sports supplements.

Send your mailbag questions to ironwomenpodcast@gmail.com