When it comes to stereotypically “taboo” topics, it can be hard to find the right marketing strategy. For our third week of Marketing March, we welcome Linda Biggs the CEO and founder of Joni – a sustainable chemical-free period product company. Linda explains why she decided to start the company, how it’s gone so far, and the marketing tools contributing to Joni’s success.
Linda shares her passion behind Joni, and her experience as a female entrepreneur tackling a taboo subject. Discussing what it means to have a brand that’s outside the norm of period products, the duo dives into greenwashing and the power of true sustainability for marketing. Linda gets detailed, discussing her strategy in regard to product modeling and color scheme.